Media consumption in Africa still follows an expected order or progression. Offline and on the TV screen Global consumption trends are not yet Africa’s reality and probably will not be until ultra-fast business internet connection penetration reaches critical mass and/ or Long Term Evaluation (LTE), mobile data spring fixed stability and bandwidth.

Three operators currently dominate the sub-Saharan Digital Pay-Tv market – Multichoice’s DStv, StarTimes/StarSat and Vivendi’s Canal+ making up 93% of subscribers.

Read this article to understand the trends

Netflix and Amazon Prime have been globally available and are growing subscribers in emerging markets, competing directly with pay-TV providers, while Facebook, Instagram and Snapchat are not left out. With the abundance of choice, for both free and paid content, the share of screen-time is getting highly divided.

However, they remain an opportunity for growth and channel development for pay-Tv operators. The competition is intense, prices and revenues are falling as rivals fight to gain subscribers.

What then is expected of pay-tv operators to gain the lion’s share of the market?

Smobilpay by Maviance

 The leading Fintech company in Cameroon-Maviance, via its Smobilpay application, is massively distributing StarTimes service across Cameroon and offering its consumers the exceptional experience of reliability and availability at the 5000+ smobilpay point of sales in all 10 regions of Cameroon. 

StarTimes consumers in Cameroon now easily and securely renew their pay-tv subscription at any location of their choice without visiting the StarTimes distribution offices.

Commenting on this, Mr Muluh Ivo, Key Account Manager, Maviance Plc, said “The onboarding of StarTimes on the Smobilpay platform is just another affirmation of Maviance dedication to simplifying payment processes and improving customer experience”.

“We are happy to inform the entire Cameroonian public that henceforth they can pay for their StarTimes subscription at all Smobilpay points of sale”.Mr. Muluh added.

How to do a subscription via smobilpay

Visit the nearest smobilpay point of sale around your locality and get attended to within 3 minutes or call 651513333 for a subscription. 

We believe with Smobilpay, proximity to our customers is assured. Thanks to its large national network. We, therefore, invite our subscribers to subscribe via this reliable and fast payment method”. Said Collins Gocga Feujio, Marketing Director, Fetngo Sarl, StarTimes.

About StarTimes

StarTimes is Africa’s leading Digital TV operator, with over 200 million users in Africa and present in more than 30 countries, with varied content on its platform and 480 channels of news, sports, entertainment and more.


With a vision to enable every African family to be able to subscribe to and enjoy digital television, they offer flexible payment services, mobile multimedia and serve both public and private broadcasters.

About smobilpay

Smobilpay is a web and mobile application used by customers to purchase services and pay bills at the location of their choice.

 Smobilpay has grown to become a digital one-stop-shop, used by third-party agents (banks, microfinance, supermarkets, kiosks, and other businesses) to sell services such as Bill Payment, Airtime, Pay-tv subscription, Mobile Money top-up, and withdrawals.

smobilpay billers slide with chatting image

smobilpay billers slide

This platform boasts of being a major partner with giant service providers in Cameroon including ENEO(Prepaid and Postpaid), CamWater, MTN, Orange, Yoomee, Canal+, and more.

About maviance

Maviance is the leading digital financial service provider, agent banking and technology consulting company in Cameroon. Offering value-added services as well as industry-specific web and mobile solutions for financial institutions, businesses and governments.

Maviance specializes in domestic and cross-border payments, mobile payments/commerce and mobile agent banking services and solutions. Enabling transactions for B2B, B2C, C2B, B2G and G2C. For more information, please visit our website

Are you offering a digital service in Cameroon? If yes, you too can get your service integrated on the smobilpay platform. Try now